Friday, 13 December 2013

Germaine De Capuccini – Suppliers of Professional Skin care

If you have contemplated venturing into the beauty industry and opening your own salon or spa it is extremely important to ensure that you align yourself with a professional distributor of wholesale skin care and beauty products.

There are many distributors to choose from these days especially as consumers are eager to spend money on attending their favorite spa or salon to improve their skin health and physical appearance.

So what do you need to consider when choosing a professional skin care provider.  One of the most important is definitely selecting a brand that will set you apart from other salons in your area.  It does not make sense to choose a product that every other salon is using otherwise you have nothing that differentiates your salon or spa from the crowd.  Secondly what is your demographic as this will assist you in establishing a price point for your treatments and retail products, it no use supplying a brand that is out of reach but equally important is not supplying a brand that does not have credibility in the marketplace.  Thirdly it is critical that you select a wholesale skin care distributor that is always there to support you, ongoing training, business support and general confidence that you have a team there to recommend, encourage and support you and your team is critical to the success of your business.

Germaine De Capuccini is a distributor of innovative professional skin care and body treatments combining Avant guard with exceptional rituals and massages which together achieve a unique
Well being to the mind, body and spirit.

What should I look for in a Beauty Products Supplier?

Starting your own beauty salon or day spa is an exciting business opportunity, especially when there has been a significant increase in the number of people frequenting these venues in recent years.  It is critical to have a great working relationship with your Beauty Products Supplier.  It is quite often common to have a number of Beauty Products Suppliers affiliated with your Business.  One supplier may provide you with your Professional Skincare Products while another will supply you with Equipment and Machinery to successfully complete your treatments.

When entering into an agreement or contact with your Beauty Products supplier please ensure they offer a commitment to training not just initially but ongoing.  Knowledge and Training is paramount to the success of any salon or spa and the more knowledgeable you and your team are with current trends, techniques and products the more successful your business is likely to be.

Your Beauty Products Supplier should also be imitating twice yearly meetings with you to review the success of their presence in your salon or spa.  It is important to work with them to understand what products and treatments are working and those that are not so you can introduce new treatments to keep your clients excited.  Look at your premises together as if looking at them for the first time and identify what promotional or marketing material is missing and could be appealing to your clientele or for that matter draw more clients into your salon or spa.  The relationship with your Beauty Products Supplier is an important one and is critical to the success of your business so make sure you have a commitment from them to work towards mutual success together.

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Tips on Selecting Professional Skincare Products when opening a Day Spa

As with any other business, opening a day spa is not something that you can take lightly. For one, you need to have not only a keen business sense but also a working knowledge of how a day spa operates. Combine this with a passion for the beauty industry and you are likely on your way to owning a successful business. A critical first step in any business is to investigate your competition. In order to stay ahead of them, you have to figure out what services they are offering and what kind of professional skin care products they have on offer.

Based on the services and professional skin care products being provided by your competition, you can now decide what you, yourself, would like to provide your prospective clients.   Location is a critical factor when determining the professional skincare products you want to stock.  For example if you have an age demographic of over 45 it will be necessary that the range you stock is going to cater for their needs and provide results in order to generate repeat business.

Selecting a Professional Skincare Supplier takes time, ensure you are working with a company that demonstrates similar values to your own.  It is also necessary to ensure that they are as dedicated to training, service and the success of your business as both you and your team are.  These factors are just as important as selecting the professional skincare products you will work with in your new business venture.

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